Are you simply a vendor in your market or do you have a brand identity?
How often do you do business with companies that do a perfectly fine job, but you just don’t return? Not the ones that did a horrible job or offended you, but the ocean of businesses you had no complaint about and still didn’t go back to. (more…)
No CommentsOn Wednesday April 15th, 2009…
It was late afternoon and as I quickly finished tidying the house before we headed off on my birthday getaway there was a knock on the door. It was the UPS man and he had a box for me. A heavy, brown cardboard box, about 2 feet long by 18 inches across and 10 inches deep. I assumed it was a gift from my partners Mom as she normally sends something by mail order, and as it wasn’t really my birthday until the following Monday I put it on the kitchen counter and continued to pick the place up. (more…)
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