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	<title>David Tyreman.com &#187; differentiation</title>
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	<description>"World Famous is a State of Mind"</description>
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		<title>The CAMPAIGN for REAL BUSINESS (How to Give Your Business a Kick-Ass Brand Identity)</title>
		<link>http://worldfamouscompany.com/blog/uncategorized/the-campaign-for-real-business-how-to-give-your-business-a-kick-ass-brand-identity/</link>
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		<pubDate>Fri, 20 Nov 2009 08:12:46 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business identity]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[david tyreman]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[positioning]]></category>

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		<description><![CDATA[Are you simply a vendor in your market or do you have a brand identity?
How often do you do business with companies that do a perfectly fine job, but you just don’t return? Not the ones that did a horrible job or offended you, but the ocean of businesses you had no complaint about and [...]]]></description>
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